Privacy policy

Rafferty’s Shoes – Privacy Policy (Australia)

Last updated: November 22, 2025

At Rafferty’s Shoes Pty Ltd (“Rafferty’s Shoes”, “we”, “us”, “our”), we respect your privacy and are committed to protecting your personal information.We want you to feel safe and confident when visiting our website or purchasing from us.

This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or placing an order, you agree to the terms of this Privacy Policy.

1. What Information We Collect

We collect personal information only when we need it to provide our products or services.The types of information we may collect include:

1.1 Information You Provide Directly

  • Full name

  • Email address

  • Phone number

  • Postal / delivery address

  • Payment details (processed securely by third-party payment providers – we do not store your card details)

  • Account login details

  • Order history

1.2 Information Automatically Collected

When you visit our website, we may collect non-identifiable information such as:

  • Device type

  • IP address

  • Pages viewed

  • Time spent on site

  • Browser type

  • Location (general region only)

  • Referring websites

  • Cookie data (see Section 7)

This information helps us understand website performance and improve your shopping experience.

2. How We Use Your Information

We use your personal information for purposes including:

  • Processing and fulfilling orders

  • Delivering your products

  • Sending order confirmations and updates

  • Responding to enquiries

  • Providing customer support

  • Improving our products and website

  • Sending marketing emails (only if you opt in)

  • Preventing fraud and maintaining security

  • Complying with Australian law

We will never sell your personal information to third parties.

3. Email Marketing & Subscriptions

If you subscribe to our mailing list, we may send you:

  • Product updates

  • Exclusive offers

  • Launch announcements

  • Helpful tips and founder news

You can unsubscribe at any time

Every email contains an unsubscribe link, or you can email us at hello@raffertysshoes.com.

Discount codes for new subscribers are valid only as outlined at the time of signup.

4. Sharing Your Information

We share your information only when necessary to run our business, including:

  • Payment processors (e.g., Shopify Payments, PayPal, Afterpay)

  • Delivery partners (e.g., Australia Post, DHL)

  • Email and marketing service providers (e.g., Klaviyo)

  • Website and IT service providers

  • Fraud prevention partners

These companies only receive the information needed to perform their function and must handle your data securely.

We do not allow any marketing third parties to access your data unless you explicitly consent.

5. How We Store & Protect Your Information

We take your privacy seriously.

  • Personal information is stored securely in password-protected system

  • Access is restricted to authorised staff

  • Payment details are encrypted and processed by PCI-compliant providers

  • We permanently delete information that is no longer needed

  • We take reasonable steps to protect against loss, misuse, or unauthorised access

No method of internet transmission is 100% secure, but we follow industry best practices to minimise risks.

6. Your Rights

Under Australian Privacy Law, you have the right to:

  • Access the personal information we hold about you

  • Request corrections to inaccurate or outdated information

  • Request deletion in circumstances permitted by law

  • Opt out of marketing emails at any time

To request access or correction, email us at: hello@raffertysshoes.com

We will respond within a reasonable timeframe.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tools to improve your experience.

Cookies allow us to:

  • Remember what’s in your cart

  • Show products relevant to your preferences

  • Load pages faster

  • Analyse website performance

  • Run personalised advertising

Advertising Cookies & Retargeting

We may show you ads on:

  • Google

  • Facebook / Instagram

  • Other digital platforms

Ads may be personalised based on your visit to our site.You can opt out using your browser settings or via Google Ad Settings or Facebook Ad Preferences.

Turning Off Cookies

You can disable cookies in your browser settings, but some parts of the site may not function correctly.

8. Social Media

If you interact with us on social platforms (Instagram, Facebook, TikTok, etc.):

  • Your activity is governed by that platform’s privacy policy

  • Any personal information you share publicly can be viewed by others

  • We may use data you give us through tools like Facebook Lead Forms (e.g., newsletters)

We recommend caution when sharing personal details on public platforms.

9. International Data Transfers

Some of our service providers (e.g., Shopify, Klaviyo) may store data overseas, including in the United States, Canada, the EU, and Asia.

We take reasonable steps to ensure these providers comply with security standards consistent with the Australian Privacy Principles.

10. Changes to This Policy

We may update this Privacy Policy from time to time.Any changes will be published on this page and will take effect immediately.

By continuing to use our website or shop with us, you accept the updated terms.

11. Contact Us

If you have questions about this policy or believe your privacy has been breached, please contact us:

Rafferty’s Shoes Pty LtdEmail: hello@raffertysshoes.comAddress: Suite 302, 13/15 Wentworth Ave, Sydney NSW 2000

We’ll do our best to resolve your concerns quickly and fairly.